Getting the Most Out of Golf Tournament Sponsorships

Golf Season is coming!  I know it’s hard to believe with the snow still on the ground but it is coming, I promise.  Along with Golf Season comes Golf Tournaments.  There are tonnes of opportunities around Calgary to participate in Golf Tournaments not only as a participant but as a hole sponsor.

Hole sponsorship can be a great way to generate leads for your business.  144 golfers will pass by your hole. That gives you 144 prospective clients who are standing around waiting for their turn.   What a great opportunity talk to them.

You should also have a promotional item to give to everyone in the tournament.  This can be in the gift bag the participants receive or you can give the item to them when they get to your hole.  I prefer the latter.  It gives participants a reason to talk to you.

There are usually possibilities for other advertising opportunities.  Take the time to ask about all the advertising opportunities within the golf tournament.  Golf tournaments usually have posters, tickets, and other print material that you can have your logo displayed on for greater exposure.

Make the most out of Golf Tournament Season.  Take the time to research all the advertising possibilities and talk to the coordinators.  Make sure you have signage, promotional items and the right staff member who can talk to people at the hole you are sponsoring.

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